The real story of Yeti vs RTIC.
Several years ago (2006 to be exact) college students Ryan and Roy Sieders from Dripping Springs TX, who were avid outdoorsman, decided coolers on the market weren’t meeting their needs. They invented the signature hard shell cooler everyone recognizes. In 2008 the brothers began the original Tundra cooler through retailers like Cabelas and Bass Pro. Wild success drove the company bigger, and in 2012 Yeti was bought by a private equity firm form New York, Cortec for an undisclosed sum.
Sounds to me like Yeti got too big for it’s britches.
This happens a lot when people forget where they come from. So while Yeti did pioneer a cooler design for the 21st century, you can save a lot of money (and face) by getting RTIC.
Currently a 65 qt RTIC is retailing from Amazon for just south of $200, while a comparabile Yeti is $350!!
